by
Nina Angileri on
February 23rd, 2015
Could your business benefit from a Google+ presence? Read on to find out!
Filed under social media spotlight, google+, google my business, seo, local search, brand reach, customer engagement, traffic
Read more
by
Nina Angileri on
February 3rd, 2015
Could your business benefit from a Youtube presence? Read on to find out!
Filed under social media spotlight, youtube, video, content marketing, customer engagement, seo, traffic
Read more
by
Nina Angileri on
November 17th, 2014
The viewers of online advertisements are changing as rapidly as the technology they are using, and the need to effectively reach this new audience has led to much innovation in marketing. With the goal of accessing and utilizing channels that traditional media fails to include, such as mobile devices, today’s novel advertising methods take a more subtle approach to attracting customers.
Filed under online advertising, content marketing, brand image, social media, seo, mobile devices, advergame, ad retargeting
Read more
by
Nina Angileri on
November 4th, 2014
Finding innovative, effective ways to promote business is becoming increasingly difficult in today’s growing digitized world. With the attention span of the average customer getting shorter, marketing itself is undergoing a shift from its traditional tactics to more timely ones.
Filed under social media, digital visibility, traffic, content, content marketing, advertising, seo
Read more
by
Nina Angileri on
November 4th, 2014
As a key component of every functional website, pictures are essential to captivating visitors, as well as promoting a business or product. Providing a visual stimulus is an excellent way to supplement website text while engaging readers, but it is not as simple as snapping several photos and inserting them on various site pages.
Filed under images, image optimization, image editing, web ready, website, resolution, dpi, file size, display size, pixels, seo, traffic
Read more
by
Nina Angileri on
November 4th, 2014
In today’s fast-paced digital world, more and more people are turning to their smartphones and tablet devices as a primary means of accessing the Internet, and that trend is expected to surge in the foreseeable future. It has even been predicted that mobile devices will eventually surpass PCs in the role of Internet access, making the latter obsolete.
Filed under mobile, pc, website, smartphone, traffic, content, seo
Read more
by
Nina Angileri on
November 4th, 2014
Creating content to drive website traffic is a well-known tactic in the digital world, but it is another thing entirely for that content to drive business goals forward. An effective content strategy is essentially an effective marketing strategy.
Filed under content, website, traffic, marketing, seo, keywords, freemium, faq
Read more