Cool Life CRM Announces New Hires in Executive Leadership Roles
Sanford, NC— Cool Life CRM, Inc. (“Cool Life”), a leading software developer and provider of SaaS-based customer relationship management solutions, announces the hiring of two key positions at the company’s executive level. David Cummings, President and CEO, has recruited the following experienced leaders in business growth and development, augmenting the company’s strategic expansion plans. 
Bud Shea joins Cool Life as Chief Operating Officer. Shea’s career spans data, process and operations. Shea integrated systems globally for customer and vendor data, creating a real-time system with access for MasterCard strategic partnerships. In Spain he worked for two years to normalize customer data for Grupo PRISA, covering some 900 media entities. As Director of Database Marketing at Ziff Davis Enterprise, his role included responsibility for the design of the corporate marketing database services, with full  budget and P&L oversight. His track record of achieving profit centers generating revenue above and beyond conventional marketing database practices with the use of a CRM and data marts. 
Andrew Goodenough joins Cool Life as Executive Vice President of Business Development. Goodenough brings senior-level expertise in business media and information. He was CEO of Summit Business Media, a private-equity backed B2B media company in the insurance, investment, mining, and legal sectors, with more than $100 million in revenue. Previous roles included CEO of Highline Business Media and Division President at Thomson Reuters. Goodenough’s experience includes M&A, financing, digital strategy, e-licensing, sales/marketing, and business development. Expertise in these activities is essential for the continued success of Cool Life CRM.
“Our commitment is to give our clients critical customer intelligence as they focus on improving communications and marketing, leading to growth in revenues. Currently our customer relationship management systems are in use at investment banks and financial firms, not-for-profits, and a wide variety of small businesses,” said David Cummings, CEO at Cool Life CRM. “The addition of Bud and Andy to the executive team will help us fulfill our expansion plans and growth strategy.”
About Cool Life CRM, Inc. Cool Life is a worldwide leader in customer relationship management for enterprises and small businesses. The company offers a wide range of services designed to capture and warehouse customer data, providing easy-to-understand interpretation of customer relationships, providing a higher quality customer communication and marketing interface. For more details about the company, visit its website
For more information please contact:
Ashley Mendoza, Vice President of Client Relations and Communications
Cool Life CRM, Inc.
Phone: 800-988-8850
Fax: 845-440-5860