As a key component of every functional website, pictures are essential to captivating visitors, as well as promoting a business or product. Providing a visual stimulus is an excellent way to supplement website text while engaging readers, but it is not as simple as snapping several photos and inserting them on various site pages.
Filed under images, image optimization, image editing, web ready, website, resolution, dpi, file size, display size, pixels, seo, traffic
Do you know which generation currently accounts for $1.3 trillion in direct annual spending? The answer might come as a surprise: it is neither the baby boomers nor the Gen Xers, but the Millennial Generation, whose population is currently in its late teens to early thirties.
Filed under marketing, millennials, millennial generation, status currency, reciprocity principle, brands, brand image, multidirectional engagement, mobile devices, content
Known as “on-demand software” or “hosted software,” the SAAS model goes by several names. Nearly everyone in the field of information technology has heard of this four letter acronym, but the majority of people in business industries have yet to become familiar with it.
Filed under saas, information technology, software, licensed software model, applications, cloud computing, data storage
While e-mail is one of the best tools available for speedy communication, it can easily become an overwhelming burden if not properly maintained. There are multiple methods for effectively managing business email and preventing an inbox from becoming controlling.
Filed under email, email management, my mail, inbox, communication
In today’s fast-paced digital world, more and more people are turning to their smartphones and tablet devices as a primary means of accessing the Internet, and that trend is expected to surge in the foreseeable future. It has even been predicted that mobile devices will eventually surpass PCs in the role of Internet access, making the latter obsolete.
Filed under mobile, pc, website, smartphone, traffic, content, seo
Creating content to drive website traffic is a well-known tactic in the digital world, but it is another thing entirely for that content to drive business goals forward. An effective content strategy is essentially an effective marketing strategy.
Filed under content, website, traffic, marketing, seo, keywords, freemium, faq
2013 was dubbed “The Year of Responsive Web Design,” since this technology proved to be one of the most rapidly expanding trends within the world of website design last year. This trend, however, has not yet faded out of popularity, and it will not, for good reason.
Filed under responsive web design, fixed websites, mobile devices, mobile apps, business solution
Although advertising your business or company is the primary consideration when creating email marketing deployments, you must also take into account the needs and preferences of your subscribers. Before sending out any deployment, it is necessary to ask yourself “Is this email compelling enough to entice my subscribers into choosing my product or service for their next selection?”
Filed under email marketing, deployments, content, open rate, read rate, merge fields, deliverability
Once a mere tech buzzword several years ago, the "cloud" has risen in popularity, to the point of becoming a household term. While many have heard of it, few understand what it is, despite its potential to revolutionize the fields of IT and computing.
Filed under cloud, cloud computing, data storage, web-based applications, scalability
It would be difficult to find an email marketer who has never been in the following situation: hours of effort are put into creating a newsletter or deployment, only to discover an undesirable number of bounces occurred after clicking "send." Instances of bounced emails are a common yet discouraging issue associated with marketing campaigns, but managing bounces is neither a complicated nor time-consuming task.
Filed under email marketing, bounces, blocks, deployments, hard bounces, soft bounces, deliverability