Creating content to drive website traffic is a well-known tactic in the digital world, but it is another thing entirely for that content to drive business goals forward. An effective content strategy is essentially an effective marketing strategy.
Filed under content, website, traffic, marketing, seo, keywords, freemium, faq
2013 was dubbed “The Year of Responsive Web Design,” since this technology proved to be one of the most rapidly expanding trends within the world of website design last year. This trend, however, has not yet faded out of popularity, and it will not, for good reason.
Filed under responsive web design, fixed websites, mobile devices, mobile apps, business solution
Although advertising your business or company is the primary consideration when creating email marketing deployments, you must also take into account the needs and preferences of your subscribers. Before sending out any deployment, it is necessary to ask yourself “Is this email compelling enough to entice my subscribers into choosing my product or service for their next selection?”
Filed under email marketing, deployments, content, open rate, read rate, merge fields, deliverability
Once a mere tech buzzword several years ago, the "cloud" has risen in popularity, to the point of becoming a household term. While many have heard of it, few understand what it is, despite its potential to revolutionize the fields of IT and computing.
Filed under cloud, cloud computing, data storage, web-based applications, scalability
It would be difficult to find an email marketer who has never been in the following situation: hours of effort are put into creating a newsletter or deployment, only to discover an undesirable number of bounces occurred after clicking "send." Instances of bounced emails are a common yet discouraging issue associated with marketing campaigns, but managing bounces is neither a complicated nor time-consuming task.
Filed under email marketing, bounces, blocks, deployments, hard bounces, soft bounces, deliverability
In the digital age, email marketing is one of the most essential tools available for businesses aiming to successfully grow, expand their customer base, and strengthen customer loyalty. An effective email marketing campaign is key to retaining an edge over competitors.
Filed under email marketing, email deployments, automated deployment, standard automated deployment, daily automated deployment, deliverability
“Big data” may be the newest buzzword of today’s technological trends, but the sheer amount of data collected by a business is not the best indicator of its potential. The core value of data lies in not how much of it is gathered, but how it used by the collector.
Filed under data, actionable information, data enhancement, data augmentation, data segmentation, marketing