As outdated as they may seem, comment cards are still an important standard for businesses in the service industries, especially restaurants. Despite the fact that any business which relies on customer feedback to succeed can benefit from the use of comment cards, their popularity has declined in recent years. Perhaps the increased use of technology such as smartphones and smart devices may be to blame, but the comment card should not be completely eliminated.
Filed under comment cards, customer feedback, crm, data, information
Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"
Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic
Everyone is familiar with the traditional barcode, but not as many people know about the new mobile counterpart, the Quick Response code. Its convenience is transforming the world of mobile advertising, since it gives business owners more opportunities to reach their customers without being bound to a specific location.
Filed under qr code, mobile advertising, website, traffic, social media, coupons
A thoroughly planned sales process is an asset that every small business needs to survive. Without a defined set of steps for bringing initial contacts to the level of satisfied clients, there is a high likelihood of business failure due to disorganized sales resulting in lost revenue. Companies that have established these steps, however, still rely on a slightly modified version of their sales process in order to be successful and efficient— the sales pipeline.
Filed under sales pipeline, sales forecasting, sales process, sales cycle, contacts, leads, prospects, clients
Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.
Filed under coupons, discounts, small business, brand image, brand awareness, traffic
Content marketing is undoubtedly the most useful and reliable form of advertising today, with its subtle ability to convert new customers while maintaining relationships with old ones. Even when all best practices are followed, however, simply sending out deployments and newsletters is a blind action.
Filed under email deployments, email reporting, email marketing, bounces, blocks, segmentation, cool life crm, bnr, leconnex, clssuite
Despite the association of business reports with large corporations, companies of every size can benefit from the use of reporting, even small enterprises. The key to success lies in effectively creating business reports and interpreting their data to produce actionable information.
Filed under business reports, data, actionable information, sales forecasting, cool life crm, bnr, leconnex, clssuite
The viewers of online advertisements are changing as rapidly as the technology they are using, and the need to effectively reach this new audience has led to much innovation in marketing. With the goal of accessing and utilizing channels that traditional media fails to include, such as mobile devices, today’s novel advertising methods take a more subtle approach to attracting customers.
Filed under online advertising, content marketing, brand image, social media, seo, mobile devices, advergame, ad retargeting
By now, social media is a term with which virtually everyone is familiar, and it is frequently used to describe sites like Facebook, Twitter, and Google+. What most people do not realize is that they have been using the term incorrectly; social media is often interchanged with its close counterpart, social networking.
Filed under social media, social networking, marketing, content, linkedin
Finding innovative, effective ways to promote business is becoming increasingly difficult in today’s growing digitized world. With the attention span of the average customer getting shorter, marketing itself is undergoing a shift from its traditional tactics to more timely ones.
Filed under social media, digital visibility, traffic, content, content marketing, advertising, seo