Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.
Filed under coupons, discounts, small business, brand image, brand awareness, traffic
Content marketing is undoubtedly the most useful and reliable form of advertising today, with its subtle ability to convert new customers while maintaining relationships with old ones. Even when all best practices are followed, however, simply sending out deployments and newsletters is a blind action.
Filed under email deployments, email reporting, email marketing, bounces, blocks, segmentation, cool life crm, bnr, leconnex, clssuite
Despite the association of business reports with large corporations, companies of every size can benefit from the use of reporting, even small enterprises. The key to success lies in effectively creating business reports and interpreting their data to produce actionable information.
Filed under business reports, data, actionable information, sales forecasting, cool life crm, bnr, leconnex, clssuite
The viewers of online advertisements are changing as rapidly as the technology they are using, and the need to effectively reach this new audience has led to much innovation in marketing. With the goal of accessing and utilizing channels that traditional media fails to include, such as mobile devices, today’s novel advertising methods take a more subtle approach to attracting customers.
Filed under online advertising, content marketing, brand image, social media, seo, mobile devices, advergame, ad retargeting
By now, social media is a term with which virtually everyone is familiar, and it is frequently used to describe sites like Facebook, Twitter, and Google+. What most people do not realize is that they have been using the term incorrectly; social media is often interchanged with its close counterpart, social networking.
Filed under social media, social networking, marketing, content, linkedin
Finding innovative, effective ways to promote business is becoming increasingly difficult in today’s growing digitized world. With the attention span of the average customer getting shorter, marketing itself is undergoing a shift from its traditional tactics to more timely ones.
Filed under social media, digital visibility, traffic, content, content marketing, advertising, seo
As a key component of every functional website, pictures are essential to captivating visitors, as well as promoting a business or product. Providing a visual stimulus is an excellent way to supplement website text while engaging readers, but it is not as simple as snapping several photos and inserting them on various site pages.
Filed under images, image optimization, image editing, web ready, website, resolution, dpi, file size, display size, pixels, seo, traffic
Do you know which generation currently accounts for $1.3 trillion in direct annual spending? The answer might come as a surprise: it is neither the baby boomers nor the Gen Xers, but the Millennial Generation, whose population is currently in its late teens to early thirties.
Filed under marketing, millennials, millennial generation, status currency, reciprocity principle, brands, brand image, multidirectional engagement, mobile devices, content
Known as “on-demand software” or “hosted software,” the SAAS model goes by several names. Nearly everyone in the field of information technology has heard of this four letter acronym, but the majority of people in business industries have yet to become familiar with it.
Filed under saas, information technology, software, licensed software model, applications, cloud computing, data storage
While e-mail is one of the best tools available for speedy communication, it can easily become an overwhelming burden if not properly maintained. There are multiple methods for effectively managing business email and preventing an inbox from becoming controlling.
Filed under email, email management, my mail, inbox, communication