Social Media Spotlight: Snapchat

by Nina Angileri on February 10th, 2015

Could your business benefit from a Snapchat presence? Read on to find out!

Filed under social media spotlight, snapchat, photo, image, promotional content, product previews, brand personality

Social Media Spotlight: Youtube

by Nina Angileri on February 3rd, 2015

Could your business benefit from a Youtube presence? Read on to find out!

Filed under social media spotlight, youtube, video, content marketing, customer engagement, seo, traffic

Social Media Spotlight: Pinterest

by Nina Angileri on January 26th, 2015

Could your business benefit from an Pinterest presence? Read on to find out!

Filed under social media spotlight, pinterest, photo, image, content marketing, product promotion

Social Media Spotlight: Instagram

by Nina Angileri on January 19th, 2015

Could your business benefit from an Instagram presence? Read on to find out!

Filed under social media spotlight, instagram, photo, video, brand image, brand awareness

Comment Cards: Convenient, Useful, Relevant

by Nina Angileri on January 12th, 2015

As outdated as they may seem, comment cards are still an important standard for businesses in the service industries, especially restaurants. Despite the fact that any business which relies on customer feedback to succeed can benefit from the use of comment cards, their popularity has declined in recent years. Perhaps the increased use of technology such as smartphones and smart devices may be to blame, but the comment card should not be completely eliminated.

Filed under comment cards, customer feedback, crm, data, information

Finding and Targeting Your Customer Demographic

by Nina Angileri on January 5th, 2015

Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"

Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic

QR Codes and You: Affordable Mobile Advertising

by Nina Angileri on December 29th, 2014

Everyone is familiar with the traditional barcode, but not as many people know about the new mobile counterpart, the Quick Response code. Its convenience is transforming the world of mobile advertising, since it gives business owners more opportunities to reach their customers without being bound to a specific location.

Filed under qr code, mobile advertising, website, traffic, social media, coupons

Sales Pipeline or Sales Lifeline?

by Nina Angileri on December 22nd, 2014

A thoroughly planned sales process is an asset that every small business needs to survive. Without a defined set of steps for bringing initial contacts to the level of satisfied clients, there is a high likelihood of business failure due to disorganized sales resulting in lost revenue. Companies that have established these steps, however, still rely on a slightly modified version of their sales process in order to be successful and efficient— the sales pipeline.

Filed under sales pipeline, sales forecasting, sales process, sales cycle, contacts, leads, prospects, clients

The Business Benefits of Coupons

by Nina Angileri on December 15th, 2014

Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.

Filed under coupons, discounts, small business, brand image, brand awareness, traffic

The Underestimated Deliverability Booster

by Nina Angileri on December 8th, 2014

Content marketing is undoubtedly the most useful and reliable form of advertising today, with its subtle ability to convert new customers while maintaining relationships with old ones. Even when all best practices are followed, however, simply sending out deployments and newsletters is a blind action.

Filed under email deployments, email reporting, email marketing, bounces, blocks, segmentation, cool life crm, bnr, leconnex, clssuite