Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"
Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic
Content marketing is undoubtedly the most useful and reliable form of advertising today, with its subtle ability to convert new customers while maintaining relationships with old ones. Even when all best practices are followed, however, simply sending out deployments and newsletters is a blind action.
Filed under email deployments, email reporting, email marketing, bounces, blocks, segmentation, cool life crm, bnr, leconnex, clssuite
“Big data” may be the newest buzzword of today’s technological trends, but the sheer amount of data collected by a business is not the best indicator of its potential. The core value of data lies in not how much of it is gathered, but how it used by the collector.
Filed under data, actionable information, data enhancement, data augmentation, data segmentation, marketing