Search engine optimization mishaps are easy to make, but difficult to fix, and can end up being extremely expensive for a business. From content problems to performance issues, let's take a look at 23 common mistakes that could be costing you traffic and conversions daily.
Filed under Search engine optimization, mobile friendly, content, failure, information
As outdated as they may seem, comment cards are still an important standard for businesses in the service industries, especially restaurants. Despite the fact that any business which relies on customer feedback to succeed can benefit from the use of comment cards, their popularity has declined in recent years. Perhaps the increased use of technology such as smartphones and smart devices may be to blame, but the comment card should not be completely eliminated.
Filed under comment cards, customer feedback, crm, data, information
Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"
Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic
Despite the association of business reports with large corporations, companies of every size can benefit from the use of reporting, even small enterprises. The key to success lies in effectively creating business reports and interpreting their data to produce actionable information.
Filed under business reports, data, actionable information, sales forecasting, cool life crm, bnr, leconnex, clssuite
Known as “on-demand software” or “hosted software,” the SAAS model goes by several names. Nearly everyone in the field of information technology has heard of this four letter acronym, but the majority of people in business industries have yet to become familiar with it.
Filed under saas, information technology, software, licensed software model, applications, cloud computing, data storage
“Big data” may be the newest buzzword of today’s technological trends, but the sheer amount of data collected by a business is not the best indicator of its potential. The core value of data lies in not how much of it is gathered, but how it used by the collector.
Filed under data, actionable information, data enhancement, data augmentation, data segmentation, marketing