Could your business benefit from an Pinterest presence? Read on to find out!
Filed under social media spotlight, pinterest, photo, image, content marketing, product promotion
Could your business benefit from an Instagram presence? Read on to find out!
Filed under social media spotlight, instagram, photo, video, brand image, brand awareness
Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.
Filed under coupons, discounts, small business, brand image, brand awareness, traffic
The viewers of online advertisements are changing as rapidly as the technology they are using, and the need to effectively reach this new audience has led to much innovation in marketing. With the goal of accessing and utilizing channels that traditional media fails to include, such as mobile devices, today’s novel advertising methods take a more subtle approach to attracting customers.
Filed under online advertising, content marketing, brand image, social media, seo, mobile devices, advergame, ad retargeting
As a key component of every functional website, pictures are essential to captivating visitors, as well as promoting a business or product. Providing a visual stimulus is an excellent way to supplement website text while engaging readers, but it is not as simple as snapping several photos and inserting them on various site pages.
Filed under images, image optimization, image editing, web ready, website, resolution, dpi, file size, display size, pixels, seo, traffic
Do you know which generation currently accounts for $1.3 trillion in direct annual spending? The answer might come as a surprise: it is neither the baby boomers nor the Gen Xers, but the Millennial Generation, whose population is currently in its late teens to early thirties.
Filed under marketing, millennials, millennial generation, status currency, reciprocity principle, brands, brand image, multidirectional engagement, mobile devices, content