Although advertising your business or company is the primary consideration when creating email marketing deployments, you must also take into account the needs and preferences of your subscribers. Before sending out any deployment, it is necessary to ask yourself “Is this email compelling enough to entice my subscribers into choosing my product or service for their next selection?”
Filed under email marketing, deployments, content, open rate, read rate, merge fields, deliverability
It would be difficult to find an email marketer who has never been in the following situation: hours of effort are put into creating a newsletter or deployment, only to discover an undesirable number of bounces occurred after clicking "send." Instances of bounced emails are a common yet discouraging issue associated with marketing campaigns, but managing bounces is neither a complicated nor time-consuming task.
Filed under email marketing, bounces, blocks, deployments, hard bounces, soft bounces, deliverability
In the digital age, email marketing is one of the most essential tools available for businesses aiming to successfully grow, expand their customer base, and strengthen customer loyalty. An effective email marketing campaign is key to retaining an edge over competitors.
Filed under email marketing, email deployments, automated deployment, standard automated deployment, daily automated deployment, deliverability