Everyone is familiar with the traditional barcode, but not as many people know about the new mobile counterpart, the Quick Response code. Its convenience is transforming the world of mobile advertising, since it gives business owners more opportunities to reach their customers without being bound to a specific location.
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Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.
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