Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"
Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic
Despite the association of business reports with large corporations, companies of every size can benefit from the use of reporting, even small enterprises. The key to success lies in effectively creating business reports and interpreting their data to produce actionable information.
Filed under business reports, data, actionable information, sales forecasting, cool life crm, bnr, leconnex, clssuite
“Big data” may be the newest buzzword of today’s technological trends, but the sheer amount of data collected by a business is not the best indicator of its potential. The core value of data lies in not how much of it is gathered, but how it used by the collector.
Filed under data, actionable information, data enhancement, data augmentation, data segmentation, marketing