by
Nina Angileri on
February 23rd, 2015
Could your business benefit from a Google+ presence? Read on to find out!
Filed under social media spotlight, google+, google my business, seo, local search, brand reach, customer engagement, traffic
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by
Nina Angileri on
February 3rd, 2015
Could your business benefit from a Youtube presence? Read on to find out!
Filed under social media spotlight, youtube, video, content marketing, customer engagement, seo, traffic
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Nina Angileri on
December 29th, 2014
Everyone is familiar with the traditional barcode, but not as many people know about the new mobile counterpart, the Quick Response code. Its convenience is transforming the world of mobile advertising, since it gives business owners more opportunities to reach their customers without being bound to a specific location.
Filed under qr code, mobile advertising, website, traffic, social media, coupons
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Nina Angileri on
December 15th, 2014
Despite relative recovery from the economic recession of the past few years, small businesses are still suffering from consumers cutting back on discretionary spending. Numerous industries, especially food service and hospitality, have been directly impacted by this negative shift. While the goal of business owners is to increase profit, external factors are causing customers to spend less during every visit.
Filed under coupons, discounts, small business, brand image, brand awareness, traffic
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Nina Angileri on
November 4th, 2014
Finding innovative, effective ways to promote business is becoming increasingly difficult in today’s growing digitized world. With the attention span of the average customer getting shorter, marketing itself is undergoing a shift from its traditional tactics to more timely ones.
Filed under social media, digital visibility, traffic, content, content marketing, advertising, seo
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by
Nina Angileri on
November 4th, 2014
As a key component of every functional website, pictures are essential to captivating visitors, as well as promoting a business or product. Providing a visual stimulus is an excellent way to supplement website text while engaging readers, but it is not as simple as snapping several photos and inserting them on various site pages.
Filed under images, image optimization, image editing, web ready, website, resolution, dpi, file size, display size, pixels, seo, traffic
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by
Nina Angileri on
November 4th, 2014
In today’s fast-paced digital world, more and more people are turning to their smartphones and tablet devices as a primary means of accessing the Internet, and that trend is expected to surge in the foreseeable future. It has even been predicted that mobile devices will eventually surpass PCs in the role of Internet access, making the latter obsolete.
Filed under mobile, pc, website, smartphone, traffic, content, seo
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by
Nina Angileri on
November 4th, 2014
Creating content to drive website traffic is a well-known tactic in the digital world, but it is another thing entirely for that content to drive business goals forward. An effective content strategy is essentially an effective marketing strategy.
Filed under content, website, traffic, marketing, seo, keywords, freemium, faq
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