by
Mark Lingerman on
August 6th, 2021
Segmenting data gives you the best responses and allows you to be relevant to your most important audiences. This best practice is a "must-do" to maximize your marketing spend.
Filed under email marketing, email list, marketing automation, list segmentation
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by
Nina Angileri on
January 5th, 2015
Hours of time and effort are put into creating content, only to discover that the subsequent email campaign has little to no effect on sales and conversion rates: it's one of a marketer's most disappointing scenarios. Bounces and blocks are satisfactorily low in number, and open rates are high, meaning subscribers saw and read the emails. Click rates, however, are dismal, prompting a reasonable marketer to question, "What is going on here?"
Filed under data segmentation, data augmentation, data enhancement, actionable information, email marketing, targeted marketing, customer demographic
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by
Nina Angileri on
December 8th, 2014
Content marketing is undoubtedly the most useful and reliable form of advertising today, with its subtle ability to convert new customers while maintaining relationships with old ones. Even when all best practices are followed, however, simply sending out deployments and newsletters is a blind action.
Filed under email deployments, email reporting, email marketing, bounces, blocks, segmentation, cool life crm, bnr, leconnex, clssuite
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by
Nina Angileri on
November 4th, 2014
Although advertising your business or company is the primary consideration when creating email marketing deployments, you must also take into account the needs and preferences of your subscribers. Before sending out any deployment, it is necessary to ask yourself “Is this email compelling enough to entice my subscribers into choosing my product or service for their next selection?”
Filed under email marketing, deployments, content, open rate, read rate, merge fields, deliverability
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by
Nina Angileri on
November 4th, 2014
It would be difficult to find an email marketer who has never been in the following situation: hours of effort are put into creating a newsletter or deployment, only to discover an undesirable number of bounces occurred after clicking "send." Instances of bounced emails are a common yet discouraging issue associated with marketing campaigns, but managing bounces is neither a complicated nor time-consuming task.
Filed under email marketing, bounces, blocks, deployments, hard bounces, soft bounces, deliverability
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by
Nina Angileri on
November 4th, 2014
In the digital age, email marketing is one of the most essential tools available for businesses aiming to successfully grow, expand their customer base, and strengthen customer loyalty. An effective email marketing campaign is key to retaining an edge over competitors.
Filed under email marketing, email deployments, automated deployment, standard automated deployment, daily automated deployment, deliverability
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